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what do you mean by franchising

In the small business context, franchising is more clearly described as "business format franchising". This is where a company develops a product or service that is successful in the market place and the systems and procedures necessary to make the operation of the business predictable.

By definition, franchising is a method of distributing a product or service and a way of doing business based on a successful and proven business format for which money is paid, usually upfront and on an on-going basis, allowing the use of intellectual property and for the continuous provision of appropriate training and support.


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