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services given by wholesaler to retaler
Services provided by the wholesalers to the retailers:-

1. They act as the retailers 'buying agent' and saves them from the trouble of searching out and assembling goods from several manufacturers.

2. They inform the retailers about the new products, its uses and changes in their prices. They also assist the retailers in advertising and selling of the products.

3. They provide financial assistance to retailers, sell goods on credit to retailers and thus help them to operate with small working capital.

4. A wholesaler being the ware-house keeper of the market, they protect the retailers from the risk of loss arising from holding large stocks of the product.

5. They may also sort out different grades of products according to quality and pack the goods into small lots for the retailers.


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