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Services provided by the wholesalers to the manufacturers:-

1.They place orders for the product in advance on the basis of expectations regarding the demand for the product. This enables the manufacturer to plan his production and secure the economies of scale.

2.They may also provide transportation facility by carrying goods from producers to godowns and then to retailers.

3.They perform advertising and sales promotion activities and also employ expert sales representatives for the purpose.

4.They provide financial accommodation to manufacturers in the form of cash payments for goods purchased from them as well as provide credit to them.

5.They keep the manufacturers updated on the changes in customers' habits, tastes, preferences and fashion.

6.They also play an important role in fixation of the final prices of the goods.