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What are the importance of Consumer Protection?

Protection of consumers’ rights is important to all inhabitants, because everybody buys commodities and uses services. That is why it is essential to everyone that his or her rights are protected while making purchases – so that commodities one buys are safe and do not harm one’s health or danger one’s life, so that information given is complete and real, so that advertisements are not misleading, so that there are no unjust provisions of the contracts and so that consumers can exercise their rights.

Consumer Rights Protection Centre (CRPC) insures operation of Consumer Rights Protection Law, Advertising Law,  Law on the Safety of Goods and Services, Law On Information Society Services, as well as other laws and many regulations of Cabinet of Ministers, that regulate consumer rights, in Latvia.Importance of Consumer Protection:

(1) To Organize Consumers: Indian consumers are scattered over a wide geographical area. They are not well organized. They have a low power and businessmen exploit consumers. Here we need consumer protection. 

(2) Provide Market Information: Majority of the consumers have no information about quality, type, price and other marketing facilities. Many customers buy without product knowledge and this make them suffer losses.

(3) Importance of Physical Safety: Indian markets are over flooded with products. The products may be adulterated and may be health hazardous. This may endanger their life and due to this a consumer needs to be protected. 

(4) Avoiding Monopoly: Consumer Protection is very important in terms of avoiding monopoly. Monopoly is the crown of modern market. Most of the organizations, irrespective of various restrictions follow monopoly practice. Due to this consumers get affected and needs to be protected.

(5) Prevention from Malpractices: Business malpractices are rapidly growing in modern market. Businessmen follow unfair trade practices, restrictive trade practices and monopolistic trade practice and consumer protection plays a vital role.

(6) Avoiding Pollution: Pollution is very serious issue taken by every country. Pollution affects the mind and health of not only consumers but also citizens. It is important to avoid pollution to save society at large from pollution.

(7) Misleading Advertisements: Many organizations, deliberately cheat consumers through wrong or misleading advertisements. This will protect consumers from getting exploited.

(8) Informing Consumers about their Basic Rights: Majority of the consumers are ignorant. They do not know about consumer rights. Consumer movements inform consumers about their rights and protect their interest and rights.