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HOW THE KERALA GET THE NAME GOD'S OWN COUNTRY ?
Kerala is an exotic location. It was created by Mr Walter Mendez, who was also the Creative Director of a reputed Ad agency in India. The creation took birth in the year 1989. Walter coined the tag on the request of Kerala Tourism Department, when the Kerala government wished to market Kerala's high tourism potentialities before the travel world.The phrase "God's own country" did wonders. Also it had a magical impact. The tourists changed their travel plans and made Kerala their preferred destination when they noticed the ads in tourism magazines and other periodicals. They longed to experience and feel the luxury of "God's own country". As the tag was so catchy, the travel folks easily developed a love to see the land. And they were never disappointed while returning. The state has such wonderful and magnificent attractions beyond one's imagination.


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