The focus of the WBDD 2014 campaign, marked on 14 June 2014, is “Safe blood for saving mothers”. The goal of the campaign is to increase awareness about why timely access to safe blood and blood products is essential for all countries as part of a comprehensive approach to prevent maternal deaths.
According to the World Health Organization, 800 women die every day from pregnancy and childbirth-related complications. Severe bleeding is the cause of 34% of maternal deaths in Africa, 31% in Asia and 21% in Latin America and the Caribbean.
The global host for the WBDD 2014 event is Sri Lanka. Through its national blood transfusion service, Sri Lanka has been promoting voluntary unpaid donation to increase access to safe and sufficient blood and blood products.so creating awareness among people.