Which is the core of direct marketing?
Personal selling
Advertising
Location
None of these
Lack of storage facilities, lack of business training, dependence on honorary services etc. are limitations of
Super markets
Departmental stores
Chain stores
Consumer cooperative stores
Direct mail, televised shopping, and catalogue retailing are forms of
Direct selling
Direct marketing
Franchising
Volume of investment is relatively _________ in case of chain stores as compared to departmental stores.
High
Very high
Low
Which of the following are organised by retailers to elimate wholesalers?
Multiple shops
Catalogues and direct mail are considered to be __________ methods of marketing.
Expensive
Very expensive
Cheap
Very Cheap
Which is not a type of mail order business?
Manufacturing
Departmental
Delivery
Middlemen
In case of departmental stores, which of the following is high in comparison to chain stores?
Operating costs
Non-operating costs
Process costs
In a consumer cooperative store, goods are sold on
Only credit basis
Only cash basis
Both cash and credit basis
In a consumer cooperative store, each member has _______________, irrespective of the number of shares held.
Two votes
Three votes
Single vote
No vote