There is greater risk in ________ as success depends on the continued prosperity of particular geographical sites.
Chain stores
Mail order retailing
Departmental stores
None of these
The prices charged at multiple shops are __________ as there is selling of standard products.
High
Relatively low
Relatively high
Low
Volume of investment is relatively _________ in case of chain stores as compared to departmental stores.
Very high
A retail organisation which offer a variety of products in separate departments under one roof is called
Specialty stores
Single line stores
Which is defined as a personal contact between sales person and a consumer away from a retail store?
Direct selling
Direct marketing
Indirect marketing
Indirect selling
Which are organised by manufactures to eliminate both wholesalers and retailers?
Multiple shops
Supermarket
Consumer cooperative stores
What refers to the variety and range of products collected and offered by the retailer for sale?
Retail mix
Variety mix
Product mix
Which is concerned with the buying and selling of goods and services to the ultimate consumers who use the product?
Wholesale trade
Retail trade
Franchising
none of these
Direct mail, televised shopping, and catalogue retailing are forms of
_____________ are often run on self-service basis where customers themselves select the goods they require and make payment at the cash counter.