Which is the core of direct marketing?
Personal selling
Advertising
Location
None of these
The area of operation is __________ in case of multiple shop.
Not-limited
Limited
Limited to an extent
Direct mail, televised shopping, and catalogue retailing are forms of
Direct selling
Direct marketing
Franchising
Which of the following is usually used by publishers to sell their books?
Catalogue retailing
Direct mail
Indirect mail
Televised shopping
In which type of business, overhead expenses are minimum?
Supermarket
Consumer cooperative stores
Mail order retailing
Departmental stores.
Which are organised by manufactures to eliminate both wholesalers and retailers?
Departmental stores
Multiple shops
Which is concerned with the buying and selling goods for resale or business use?
Wholesale trade
Retail trade
Shops that sell goods which are not produced according to the required specifications are called
Seconds shops
Non-specialty shops
Single line stores
In franchising, the business unit who is given the right is ________ and the parent company is the _________
Franchisee; franchiser
Franchiser; franchisee
Franchise; franchiser
Franchisee; franchise
A retail organisation which offer a variety of products in separate departments under one roof is called
Specialty stores
Chain stores