In franchising, the business unit who is given the right is ________ and the parent company is the _________

Direct mail, televised shopping, and catalogue retailing are forms of 

Lack of storage facilities, lack of business training, dependence on honorary services etc. are limitations of 

In case of departmental stores, which of the following is high in comparison to chain stores?

Street shops, seconds shops, second hand shops are types of

Which is concerned with the buying and selling of goods and services to the ultimate consumers who use the product?

Who provide warehousing facilities thereby removing time lags between production and quantities required by the market?

Assortment of products and pricing of products are the functions of

Marketing costs are comparatively low in case of

Which of the following is usually used by publishers to sell their books?