(A)

Replication

(B)

Validity

(C)

Reliability

(D)

Convenience

(A) Creative teams

(B)Media team

(C)Account team

(D)Design team

(A) Their competitors? strategies

(B) The economic conditions which influence the growth of technology

(C) Changing social attitudes towards technology

(D)All of these

(A) Social branding

(B) Eco-branding

(C) Me-too branding

(D) Brand personality

(A) License

(B)Quota

(C)Boycott

(D)Tariff

(A) Storing and transporting

(B)Standardization and grading

(C) Financing and risk taking

(D)Buying and selling

(A) Marketing is the term used to refer only to the sales function within a firm

(B)Marketing managers usually don?t get involved in production or distribution decisions

(C) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole

(D)Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large

(A) Environmental scanning

(B) Stakeholder analysis

(C) Market sampling

(D) Opportunity analysis

(A) Word of Mouth (WOM)

(B)Personal selling (PS)

(C)Direct marketing (DM)

(D)Customer services (CS)

(A) Channel communication

(B)Channel conflict

(C)Channel relationships

(D)Customer conflict