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Question-1
This is when a group of competitor companies come together to either set prices or develop production quotas in order to control the overall prices at which they are sold:
(A)
Price gouging
(B)
Price discrimination
(C)
Price differential
(D)
Price fixing
Question-2
This is an ethical approach which suggests that an action is right if, and only if, it conforms to the principle of utility, whereby utility - pleasure, happiness or welfare- is maximised, or pain or unhappiness minimised - more than any alternative:
(A)
Virtue ethics
(B)
Utilitarianism
(C)
Normative ethics
(D)
Teleological ethics
Question-3
This is a form of ethical approach by which the rightness or wrongness of an action or decision is judged primarily on the intentions of the decision-maker:
(A)
Descriptive ethics
(B)
Deontological ethics
(C)
Normative ethics
(D)
Teleological ethics
Question-4
______________ involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society.
(A)
Social responsibility
(B)
Green marketing
(C)
Relationship marketing
(D)
Ethics
Question-5
This is when organisations conspire to determine which company or companies should win a particular contract.
(A)
Switch rigging
(B)
Bait and switch
(C)
Bid rigging
(D)
Collusion
Question-6
This is when a group of competitor companies conspire to control the market, often at the expense of the consumer/customer, and typically in relation to price fixing:
(A)
Switch rigging
(B)
Bait and switch
(C)
Bid rigging
(D)
Collusion
Question-7
Which of the following sayings best describes how people with conventional morality act?
(A)
Don't put all of your eggs in one basket
(B)
When in Rome, do as the Romans
(C)
Be wary of strangers bearing gifts
(D)
A rolling stone gathers no moss
Question-8
This is a form of ethical approach by which the rightness or wrongness of an action or decision is not judged to be exclusively based on the consequences of that action or decision:
(A)
Descriptive ethics
(B)
Deontological ethics
(C)
Social ethics
(D)
Religious ethics
Question-9
Invasion of personal privacy is a critical ethical issue in:
(A)
Product strategy
(B)
Promotional strategy
(C)
Marketing research
(D)
Pricing strategy
Question-10
The majority of ethical questions are raised in connection with which component of marketing strategy?
(A)
Product
(B)
Distribution
(C)
Price
(D)
Promotion
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Advanced MCQs
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Culture, Management Style, and Business Systems
The Dynamic Environment of International Trade
History and Geography: The Foundations of Culture
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Developing a Global Vision through Marketing Research
Emerging Markets
Multinational Market Regions and Market Groups
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Services for Businesses
International Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Negotiating with International Customers, Partners, and Regulators
Marketing Aptitude of Computer Knowledge
The Scope and Challenge of International Marketing
Pricing Concepts and Strategies: Establishing Value
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