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Question-1
This is a characteristic of a service, one that refers to their instantaneous production and consumption:
(A)
Inseparability
(B)
Intangibility
(C)
Perishability
(D)
Variability
Question-2
Once a train pulls out of a station, or an aeroplane takes off or a film starts, those seats are lost and can never be sold. This is referred to as:
(A)
Inseparability
(B)
Tangibility
(C)
Perishability
(D)
Variability
Question-3
These are a series of sequential actions that lead to predetermined outcomes when a service is performed correctly:
(A)
Service encounter
(B)
Service failure
(C)
Service processes
(D)
Service mix
Question-4
The seat in a theatre, train, plane, or ferry is rented on a temporary basis in exchange for a fee. The terms associated with the rental of the seat determine the time and use or experience to which the seat can be put. However, the seat remains the property of the theatre owner, rail operator, airline, and ferry company. This is referred to as:
(A)
Inseparability
(B)
Tangibility
(C)
Lack of Ownership
(D)
Variability
Question-5
Which of the following is the application of marketing concepts and principles within an organisation?
(A)
Internal marketing
(B)
Customer service
(C)
External marketing
(D)
Relationship marketing
Question-6
This includes any acts or performances offered by one party to another, that are essentially intangible and where consumption does not result in any transfer of ownership.
(A)
Services
(B)
Goods
(C)
FMCG
(D)
Products
Question-7
The intangibility of a service means that it is important to provide tangible cues for potential customers to deduce the product quality. This is called:
(A)
Physical evidence
(B)
People
(C)
Processes
(D)
Intangiblity
Question-8
Which of the following is NOT an example of non-profit marketing?
(A)
Political marketing
(B)
Cause marketing
(C)
Event marketing
(D)
Public-sector marketing
Question-9
Which of the following is an event that occurs when a customer interacts directly with a service?
(A)
Good usage
(B)
Servicescape
(C)
Service mix
(D)
Service encounter
Question-10
This is a characteristic of a service, one that recognises that spare or unused capacity cannot be stored for use at some point in the future:
(A)
Inseparability
(B)
Intangibility
(C)
Perishability
(D)
Variability
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Advanced MCQs
Competitive Examinations
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The Dynamic Environment of International Trade
History and Geography: The Foundations of Culture
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Developing a Global Vision through Marketing Research
Emerging Markets
Multinational Market Regions and Market Groups
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Services for Businesses
International Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Negotiating with International Customers, Partners, and Regulators
Marketing Aptitude of Computer Knowledge
The Scope and Challenge of International Marketing
Pricing Concepts and Strategies: Establishing Value
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