(A) Survey results lack accuracy, often due to the size of the sample

(B)Selected respondents do not participate in the survey and their absence impacts upon the survey results

(C)Question and other survey design and mode issues may produce bias

(D)The sample frame is not representative of the whole population.

(A) A computer program that sorts and ranks search results

(B)A human powered directory

(C)A program to measure ROI

(D)A program to search internet web site pages

(A) Problem recognition, evaluation of alternatives, information search, purchase decision, post purchase evaluation

(B)Problem recognition, information search, evaluation of alternatives, purchase decision, post purchase evaluation

(C)Problem recognition, information search, purchase decision, evaluation of alternatives, post purchase evaluation

(D)Information search, problem recognition, evaluation of alternatives, purchase decision, post purchase evaluation

(A) CPS (cost per sale)

(B)CPA (cost per action)

(C)CPM (cost per thousand impressions)

(D)CPC (cost per click)

(A) Target Market

(B)Stakeholders

(C)Intermediaries

(D)Investors

(A) Familiarity and confidence

(B)Suitability for digitalization

(C)Product characteristics

(D)Consumer attributes

(A) Cost savings

(B)Real time transparency

(C)Efficient packing and dispatch of goods

(D)Inventory information

(A) Copy persuades, content informs

(B)Content persuades, copy informs

(C)Content and copy both inform and persuade

(D)Copy and content are the same thing

(A) Failure to measure customer satisfaction

(B)Lack of training for people using CRM applications

(C)Difficulties capturing the right customer data

(D)Failure to integrate back office systems properly

(A) The augmented product

(B)The actual product

(C) The core benefit

(D)None of these is relevant