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Question-1
Alex has just been assigned to his company's international marketing office in Switzerland. Alex is attuned to the nuances of Swiss culture, the many languages that are spoken there, and appreciates the diversity of cultural ideas. Alex is:
(A)
A change agent.
(B)
Culturally sensitive.
(C)
Socially adept.
(D)
A low power distance sales representative.
Question-2
Which of the following social scientists is credited with doing the most thorough, influential, and widely read work on how cultural values influence various types of business and market behavior?
(A)
Milton Friedman
(B)
Daniel Starch
(C)
A.C. Nielsen
(D)
Geert Hofstede
Question-3
A society that has a high Uncertainty Avoidance Index score tends to be:
(A)
Distrustful of new ideas or behaviors.
(B)
Is willing to try new ideas or behaviors.
(C)
Dominated by individuals rather than by groups.
(D)
Dominated by groups rather than by individuals.
Question-4
In which of the following countries would you expect the traditional practice of
feng shui
to be used to dictate the shape and location of a building?
(A)
The Philippines
(B)
Korea
(C)
Japan
(D)
China
Question-5
Michele Phillips has just begun to understand the French culture even though she has lived there for two years. She speaks the language almost fluently; however, learning to live in France will certainly take time. The process of how a person learns and adjusts to a new culture is called:
(A)
Socialization.
(B)
Democratization.
(C)
A reference path.
(D)
Acculturation.
Question-6
Linguistic distance studies indicate that "wider" differences in language increase marketers':
(A)
Index of social comfort
(B)
Power/distance ratios
(C)
Assimilation perspective
(D)
Transactions costs
Question-7
The human-made part of the human environment is appropriately named:
(A)
Sociology.
(B)
Personal relations.
(C)
Culture.
(D)
Anthropology.
Question-8
Which of the following factors contribute to a person's socialization/acculturation process?
(A)
Social institutions
(B)
Peers
(C)
Imitating elements of culture
(D)
A, B, and C above
Question-9
The _________________ measure the tolerance of social inequality within a social system.
(A)
Individualism/Collectivism index
(B)
Power distance index
(C)
Uncertainty Avoidance index
(D)
Cultural Value index
Question-10
An ability to understand and to appreciate fully the nuances of different cultural traits and patterns is called ____________ knowledge.
(A)
Factual
(B)
Interpretive
(C)
Psychic
(D)
Metaphysical
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Advanced MCQs
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Practice in Related Chapters
Marketing
Marketing management for nonprofit organization
Marketing Ethics
Services Marketing and Non-Profit Marketing
New Technology and Marketing
Relationship Marketing
Online Marketing
Cultural Dynamics in Assessing Global Markets
Culture, Management Style, and Business Systems
The Dynamic Environment of International Trade
History and Geography: The Foundations of Culture
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Developing a Global Vision through Marketing Research
Emerging Markets
Multinational Market Regions and Market Groups
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Services for Businesses
International Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Negotiating with International Customers, Partners, and Regulators
Marketing Aptitude of Computer Knowledge
The Scope and Challenge of International Marketing
Pricing Concepts and Strategies: Establishing Value
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