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Question-1
One of Phillipe Ortiz's difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is still tied culturally to business models that work in the Philippines. These models do not work in the United States. The obstacle that Mr. Ortiz is facing may be identified as being which of the following?
(A)
Xenophobia
(B)
SRC (self-reference criterion)
(C)
Globalism
(D)
Racism
Question-2
If a company adopts a concept wherein it views an entire set of country markets as a unit, identifying groups of prospective buyers with similar needs as global market segment and developing a marketing plan that strives for standardization wherever it is cost and culturally effective, the company has adopted what is called the:
(A)
Marketing concept.
(B)
Social marketing concept.
(C)
Global marketing concept.
(D)
Multidomestic marketing orientation.
Question-3
What is required for a firm to be successful in international marketing?
(A)
Political connections
(B)
Entrepreneurial salespeople
(C)
A thorough and complete commitment
(D)
Past success in domestic marketing
Question-4
When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following environments would most correctly apply to the above situation?
(A)
Domestic environment (controllable)
(B)
Domestic environment (marketing mix variables)
(C)
Domestic environment (uncontrollable)
(D)
Foreign environment (uncontrollable)
Question-5
There are four events and trends that have affected and will continue to affect global business today. Which of the following would be classed as one of those four major trends?
(A)
The trend toward acceptance of English as the global language
(B)
The trend toward affluence in all nations
(C)
The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe
(D)
The trend toward friendship in almost all sections of Africa
Question-6
The salient lesson for international marketers at the beginning of the 21st century is:
(A)
Expect the unexpected.
(B)
Beware of guests bringing gifts.
(C)
There is no such thing as a free lunch.
(D)
Dance with the one that brought you.
Question-7
Serena represents an American company initiating business in China. She has been told, in China, to enter into a proper contract, the Chinese company or individual must be considered to be a "legal person." To be a legal person in China, the company or person must have registered as such with the Chinese government. Which of the following environments would most correctly apply to the above situation?
(A)
Foreign environment (uncontrollable)
(B)
Foreign environment (controllable)
(C)
Domestic environment (uncontrollable)
(D)
Domestic environment (controllable)
Question-8
The Ajax Corporation has ____________________ in that it actively does not cultivate customers outside the United States; however, this company's products do reach foreign markets through trading companies.
(A)
Infrequent foreign marketing
(B)
Pre-global marketing
(C)
Pre-international marketing
(D)
No direct foreign marketing
Question-9
Which of the following terms would most closely match with the following description ________ the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit?
(A)
Global Strategy
(B)
Marketing
(C)
Marketing Concept
(D)
International Marketing
Question-10
To avoid errors in business decisions, it is necessary to conduct a ______________ that isolates the SRC influences and to maintain a vigilance regarding ethnocentrism.
(A)
Cross-cultural analysis
(B)
Global research effort
(C)
Search of the Internet
(D)
purge
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Advanced MCQs
Competitive Examinations
Practice in Related Chapters
Marketing
Marketing management for nonprofit organization
Marketing Ethics
Services Marketing and Non-Profit Marketing
New Technology and Marketing
Relationship Marketing
Online Marketing
Cultural Dynamics in Assessing Global Markets
Culture, Management Style, and Business Systems
The Dynamic Environment of International Trade
History and Geography: The Foundations of Culture
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Developing a Global Vision through Marketing Research
Emerging Markets
Multinational Market Regions and Market Groups
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Services for Businesses
International Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Negotiating with International Customers, Partners, and Regulators
Marketing Aptitude of Computer Knowledge
The Scope and Challenge of International Marketing
Pricing Concepts and Strategies: Establishing Value
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