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Question-1
The group of consumers in the diffusion of innovation model that represents approximately 34 percent of the population; members don’t like to take much risk and therefore tend to wait until bugs are worked out is called:
(A)
early majority
(B)
late majority
(C)
laggards
(D)
early adopters
Question-2
Atari was a pioneer in the electronic game market, which:
(A)
allowed competitors to focus on creating demand for their brand.
(B)
paved the way for PlayStation in that product category.
(C)
allowed other competing firms to spend less on introductory advertising.
(D)
all of the above.
Question-3
Which of the following is NOT one of the characteristics that affect new product diffusion?
(A)
Relative advantage
(B)
Compatibility
(C)
Observability
(D)
Electability
Question-4
The ____________________________ focuses on the rate at which consumers are likely to adopt a new product or service.
(A)
geographic boundary of innovation doctrine
(B)
laggards to innovators movement
(C)
psychological innovators syndrome
(D)
diffusion of innovation theory
Question-5
_______________ turns ideas into tangible products.
(A)
Scientific research
(B)
Technological research
(C)
Brainstorming
(D)
Enlightenment
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Advanced MCQs
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Marketing
Marketing management for nonprofit organization
Marketing Ethics
Services Marketing and Non-Profit Marketing
New Technology and Marketing
Relationship Marketing
Online Marketing
Cultural Dynamics in Assessing Global Markets
Culture, Management Style, and Business Systems
The Dynamic Environment of International Trade
History and Geography: The Foundations of Culture
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Developing a Global Vision through Marketing Research
Emerging Markets
Multinational Market Regions and Market Groups
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Services for Businesses
International Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Negotiating with International Customers, Partners, and Regulators
Marketing Aptitude of Computer Knowledge
The Scope and Challenge of International Marketing
Pricing Concepts and Strategies: Establishing Value
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