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Topics
Advanced MCQs
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Practice in Related Chapters
Marketing
Marketing management for nonprofit organization
Marketing Ethics
Services Marketing and Non-Profit Marketing
New Technology and Marketing
Relationship Marketing
Online Marketing
Cultural Dynamics in Assessing Global Markets
Culture, Management Style, and Business Systems
The Dynamic Environment of International Trade
History and Geography: The Foundations of Culture
The Political Environment: A Critical Concern
The International Legal Environment: Playing by the Rules
Developing a Global Vision through Marketing Research
Emerging Markets
Multinational Market Regions and Market Groups
Global Marketing Management: Planning and Organization
Products and Services for Consumers
Products and Services for Businesses
International Marketing Channels
Exporting and Logistics: Special Issues for Business
Integrated Marketing Communications and International Advertising
Personal Selling and Sales Management
Pricing for International Markets
Negotiating with International Customers, Partners, and Regulators
Marketing Aptitude of Computer Knowledge
The Scope and Challenge of International Marketing
Pricing Concepts and Strategies: Establishing Value
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