Important decisions relating to promotion mix.
Advertising
Sales promotion
Publicity
All of these
" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.
Rebate
Discount
Quantity gift
Product combination
Which marketing mix refers to the activities that make firm's products available to the target customers ?
Promotion Mix
Product Mix
Place Mix
None of these
_______ is a mixture of tangible and intangible attributes.
Promotion
Product
Price
Which concept of marketing, availability and affordability of the product are considered to be key to the success of the firm.
Production concept
Sales concept
Marketing concept
Product concept
Which concept suggests that the organization should earn profits through consumer satisfaction?
Selling concept
_________ is the systematic search for and analysis of facts relating to a marketing problem.
Product planning
Branding
Market Research
Part of Brand
Brand Name
Brand Mark
Trade Mark
Cigarettes, ice - creams , medicines, news papers, stationary items etc. are examples of
Speciality product
Industrial product
Shopping product
Convenience product
For most consumer goods like soaps, oils, clothes, rice, sugar, pulse etc., which type of channel of distribution is most suitable.
Direct channel
One level channel
Two level channel
Three level channel