Which customer products have certain special features because of which people make special efforts in their purchase?
Shopping products
Specialty products
Convenience products
Industrial products
" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.
Rebate
Discount
Quantity gift
Product combination
_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.
Price
Product
Place
None of these
Which marketing mix refers to the activities that make firm's products available to the target customers ?
Promotion Mix
Product Mix
Place Mix
A tube of toothpaste usually comes in a card board box. This is an example of
Primary packaging
Secondary packaging
Transportation packaging
For most consumer goods like soaps, oils, clothes, rice, sugar, pulse etc., which type of channel of distribution is most suitable.
Direct channel
One level channel
Two level channel
Three level channel
Which concept of marketing suggests that the organisation should earn profits through consumer satisfaction and social welfare.
Production concept
Product concept
Selling concept
Societal marketing concept
Which marketing mix means the activities relating to persuading and motivating customers to buy the product.
Promotion mix
Product mix
Place mix
_______ is a mixture of tangible and intangible attributes.
Promotion
Part of Brand
Brand Name
Brand Mark
Trade Mark
All of these