Which marketing mix means the activities relating to persuading and motivating customers to buy the product.
Promotion mix
Product mix
Place mix
None of these
" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.
Rebate
Discount
Quantity gift
Product combination
For most consumer goods like soaps, oils, clothes, rice, sugar, pulse etc., which type of channel of distribution is most suitable.
Direct channel
One level channel
Two level channel
Three level channel
_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.
Price
Product
Place
Part of Brand
Brand Name
Brand Mark
Trade Mark
All of these
Which concept suggests that the organization should earn profits through consumer satisfaction?
Product concept
Marketing concept
Selling concept
A tube of toothpaste usually comes in a card board box. This is an example of
Primary packaging
Secondary packaging
Transportation packaging
Which marketing mix refers to the activities that make firm's products available to the target customers ?
Promotion Mix
Product Mix
Place Mix
Which concept of marketing, availability and affordability of the product are considered to be key to the success of the firm.
Production concept
Sales concept
Manufacturer - wholesaler - Retailer - Customer. Identify the type of channel of distribution.