" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.
Rebate
Discount
Quantity gift
Product combination
A ________ is one which holds the required volume of a product needed or ultimate consumption and is within the means of a buying household.
Branding
Consumer packaging
Price
None of these
Name the consumer goods for which buyers devote considerable time before making final purchase.
Shopping products
Speciality products
Conveniences products
Industrial products
A tube of toothpaste usually comes in a card board box. This is an example of
Primary packaging
Secondary packaging
Transportation packaging
Which concept of marketing, availability and affordability of the product are considered to be key to the success of the firm.
Production concept
Sales concept
Marketing concept
Product concept
Cigarettes, ice - creams , medicines, news papers, stationary items etc. are examples of
Speciality product
Industrial product
Shopping product
Convenience product
A __________ is a 'bundle of utilities' or 'source of satisfaction' that can be satisfy human needs and wants.
Place
Product
Which marketing mix refers to the activities that make firm's products available to the target customers ?
Promotion Mix
Product Mix
Place Mix
Important decisions relating to promotion mix.
Advertising
Sales promotion
Publicity
All of these
_______ is a mixture of tangible and intangible attributes.
Promotion
