Which concept of marketing suggests that the organisation should earn profits through consumer satisfaction and social welfare.

Manufacturer - wholesaler - Retailer - Customer. Identify the type of channel of distribution.

For most consumer goods like soaps, oils, clothes, rice, sugar, pulse etc., which type of channel of distribution is most suitable.

Which marketing mix refers to the activities that make firm's products available to the target customers ?

Part of brand that is given legal protection.

Important decisions relating to promotion mix.

" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.

_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.

Which concept suggests that the organization should earn profits through consumer satisfaction?

_______  is a mixture of tangible and intangible attributes.