A tube of toothpaste usually comes in a card board box. This is an example of
Primary packaging
Secondary packaging
Transportation packaging
None of these
_________ is the systematic search for and analysis of facts relating to a marketing problem.
Product planning
Branding
Market Research
" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.
Rebate
Discount
Quantity gift
Product combination
_______ is a mixture of tangible and intangible attributes.
Promotion
Product
Price
A ________ is one which holds the required volume of a product needed or ultimate consumption and is within the means of a buying household.
Consumer packaging
Part of brand that is given legal protection.
Brand name
Trade name
Brand mark
Which concept suggests that the organization should earn profits through consumer satisfaction?
Product concept
Marketing concept
Selling concept
Important decisions relating to promotion mix.
Advertising
Sales promotion
Publicity
All of these
Part of Brand
Brand Name
Brand Mark
Trade Mark
Which marketing mix means the activities relating to persuading and motivating customers to buy the product.
Promotion mix
Product mix
Place mix