Which customer products have certain special features because of which people make special efforts in their purchase?

A __________ is a 'bundle of utilities' or 'source of satisfaction' that can be satisfy human needs and wants.
 

Which concept suggests that the organization should earn profits through consumer satisfaction?

Which marketing mix means the activities relating to persuading and motivating customers to buy the product.

Which concept of marketing, availability and affordability of the product are considered to be key to the success of the firm.

Part of Brand.

Name the consumer goods for which buyers devote considerable time before making final purchase.

Important decisions relating to promotion mix.

_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.

" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.