Which marketing mix refers to the activities that make firm's products available to the target customers ?
Promotion Mix
Product Mix
Place Mix
None of these
Which concept of marketing suggests that the organisation should earn profits through consumer satisfaction and social welfare.
Production concept
Product concept
Selling concept
Societal marketing concept
Cigarettes, ice - creams , medicines, news papers, stationary items etc. are examples of.
Speciality product
Industrial product
Shopping product
Convenience product
Important decisions relating to promotion mix.
Advertising
Sales promotion
Publicity
All of these
Which customer products have certain special features because of which people make special efforts in their purchase?
Shopping products
Specialty products
Convenience products
Industrial products
Part of Brand.
Brand Name
Brand Mark
Trade Mark
A tube of toothpaste usally comes in a card board box. This is an example of.
Primary packaging
Secondary packaging
Transportation packaging
Part of brand that is given legal protection .
Brand name
Trade name
Brand mark
A __________ is a 'bundle of utilities' or 'source of satisfaction' that can be satisfy human needs and wants.
Price
Place
Product
Which marketing mix means the activities relating to persuading and motivating customers to buy the product.
Promotion mix
Product mix
Place mix