Which marketing mix means the activities relating to persuading and motivating customers to buy the product.
Promotion mix
Product mix
Place mix
None of these
Part of Brand.
Brand Name
Brand Mark
Trade Mark
All of these
Important decisions relating to promotion mix.
Advertising
Sales promotion
Publicity
For most consumer goods like soaps, oils, clothes, rice, sugar, pulse etc., which type of channel of distribution is most suitable.
Direct channel
One level channel
Two level channel
Three level channel
_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.
Price
Product
Place
Which concept of marketing suggests that the organisation should earn profits through consumer satisfaction and social welfare.
Production concept
Product concept
Selling concept
Societal marketing concept
A __________ is a 'bundle of utilities' or 'source of satisfaction' that can be satisfy human needs and wants.
A tube of toothpaste usally comes in a card board box. This is an example of.
Primary packaging
Secondary packaging
Transportation packaging
____ is a mixture of tangible and intangible attributes .
Promotion
Part of brand that is given legal protection .
Brand name
Trade name
Brand mark