Which marketing mix refers to the activities that make firm's products available to the target customers ?
Promotion Mix
Product Mix
Place Mix
None of these
_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.
Price
Product
Place
A ________ is one which holds the required volume of a product needed or ultimate consumption and is within the means of a buying household.
Branding
Consumer packaging
Which customer products have certain special features because of which people make special efforts in their purchase?
Shopping products
Specialty products
Convenience products
Industrial products
_________ is the systematic search for and analysis of facts relating to a marketing problem.
Product planning
Market Research
____ is a mixture of tangible and intangible attributes .
Promotion
Part of Brand.
Brand Name
Brand Mark
Trade Mark
All of these
For most consumer goods like soaps, oils, clothes, rice, sugar, pulse etc., which type of channel of distribution is most suitable.
Direct channel
One level channel
Two level channel
Three level channel
Name the consumer goods for which buyers devote considerable time before making final purchase.
Speciality products
Conveniences products
Manufacturer - wholesaler - Retailer - Customer. Identify the type of channel of distribution.