_________ is the systematic search for and analysis of facts relating to a marketing problem.
Product planning
Branding
Market Research
None of these
Manufacturer - wholesaler - Retailer - Customer. Identify the type of channel of distribution.
Direct channel
One level channel
Two level channel
Three level channel
Which concept suggests that the organization should earn profits through consumer satisfaction?
Product concept
Marketing concept
Selling concept
Which marketing mix means the activities relating to persuading and motivating customers to buy the product.
Promotion mix
Product mix
Place mix
Part of Brand.
Brand Name
Brand Mark
Trade Mark
All of these
A __________ is a 'bundle of utilities' or 'source of satisfaction' that can be satisfy human needs and wants.
Price
Place
Product
Name the consumer goods for which buyers devote considerable time before making final purchase.
Shopping products
Speciality products
Conveniences products
Industrial products
Which concept of marketing suggests that the organisation should earn profits through consumer satisfaction and social welfare.
Production concept
Societal marketing concept
_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.
____ is a mixture of tangible and intangible attributes .
Promotion