Name the consumer goods for which buyers devote considerable time before making final purchase.
Shopping products
Speciality products
Conveniences products
Industrial products
" Buy 2 get 1 free " of Lea copper jeans and ' Amul chocolates offer of 20 % extra are examples of one of the techniques of sales promotion. Identify the technique.
Rebate
Discount
Quantity gift
Product combination
_________ is the systematic search for and analysis of facts relating to a marketing problem.
Product planning
Branding
Market Research
None of these
____ is a mixture of tangible and intangible attributes .
Promotion
Product
Price
_____ may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.
Place
Manufacturer - wholesaler - Retailer - Customer. Identify the type of channel of distribution.
Direct channel
One level channel
Two level channel
Three level channel
Part of Brand.
Brand Name
Brand Mark
Trade Mark
All of these
Cigarettes, ice - creams , medicines, news papers, stationary items etc. are examples of.
Speciality product
Industrial product
Shopping product
Convenience product
For most consumer goods like soaps, oils, clothes, rice, sugar, pulse etc., which type of channel of distribution is most suitable.
Part of brand that is given legal protection .
Brand name
Trade name
Brand mark