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English I
Computer Application
Physics
Chemistry
Biology
Mathematics
History
Geography
Economics(optional)
Commercial Application
Civics
English II
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Question-1
_______ means any identification mark as trade name, mark, symbol, picture, design, used to identify the product of a seller and to differentiate it from the products of competitors.
(A)
Packing
(B)
Brand
(C)
ISI mark
(D)
None of these
Question-2
Which of the following is a short distributive channel?
(A)
Producer-wholesaler- retailer-consumer
(B)
Direct to the consumer
(C)
Wholesaler - retailer - consumer
(D)
None of these
Question-3
Pick up the odd one out:
(A)
Advertising is non - personal
(B)
Advertising is a method of mass communication
(C)
Advertising is paid communication
(D)
Product Advertising
Question-4
The main purpose of ________ advertising is to stimulate demand for a new type of product.
(A)
Concept advertising
(B)
Reminder advertising
(C)
Informative advertising
(D)
None of these
Question-5
_______ means a free gift that the customer can obtain after sending a proof of purchase.
(A)
Bonus
(B)
Discount
(C)
A free-in-the-mail premium
(D)
None of these
Question-6
_______ means a free product is given along with the product purchased by the customer.
(A)
With - pack premium
(B)
A reusable container
(C)
A free- in-the-mail premium
(D)
None of these
Question-7
_______ is an offer of a certain quantity of the product, free of cost , on the purchase of a specified quantity of the product.
(A)
Coupons
(B)
Bonus or Premium
(C)
Samples
(D)
None of these
Question-8
_______ is a container that has utility for the customer after the product is consumed.
(A)
A free-in-the-mail premium
(B)
A reusable container
(C)
With-pack premium
(D)
None of these
Question-9
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ________.
(A)
Advertising
(B)
Personal selling
(C)
Sales promotion
(D)
Publicity
Question-10
_______ advertising contains information about a product / service or institution.
(A)
Persuasive advertising
(B)
Informative advertising
(C)
Reminder advertising
(D)
None of these
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Std 10
ICSE/ISC
Practice in Related Chapters
Marketing Mix 4 P's
Markets and Marketing
Advertising and Brand Promotion
Generally Accepted Accounting Principles (GAAP)
Financial Accounting and Reporting
Banking and Bank Transactions
Recruitment, Selection and Training
Fundamental Concepts of Cost
Sales and Selling Process
Importance of Human Resources and Public Relations
Issues of the Environment
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