Smartindia Classroom
CONTENTS
English I
Computer Application
Physics
Chemistry
Biology
Mathematics
History
Geography
Economics(optional)
Commercial Application
Civics
English II
Back to home
Start Practice
Question-1
________ is the process of assigning a distinctive name to the product by which it is to be known and remembered.
(A)
Advertising
(B)
Packing
(C)
Branding
(D)
None of these
Question-2
The main objective of _______ is to promote the sale or reputation of a particular product.
(A)
Institutional advertising
(B)
Informative advertising
(C)
Product advertising
(D)
None of these
Question-3
_______ is an offer of a certain quantity of the product, free of cost , on the purchase of a specified quantity of the product.
(A)
Coupons
(B)
Bonus or Premium
(C)
Samples
(D)
None of these
Question-4
_______ means any identification mark as trade name, mark, symbol, picture, design, used to identify the product of a seller and to differentiate it from the products of competitors.
(A)
Packing
(B)
Brand
(C)
ISI mark
(D)
None of these
Question-5
_______ means a free gift that the customer can obtain after sending a proof of purchase.
(A)
Bonus
(B)
Discount
(C)
A free-in-the-mail premium
(D)
None of these
Question-6
A product is launched with the tag-line " Introductory low price offer ". This is an example of________.
(A)
Price skimming
(B)
Premium pricing
(C)
Penetration pricing
(D)
Psychological pricing
Question-7
Which of the following is not a stage in the product life cycle?
(A)
Decline
(B)
Maturity
(C)
Introduction
(D)
Peak
Question-8
A registered brand is known as a _______.
(A)
ISI mark
(B)
Trade mark
(C)
All of these
(D)
None of these
Question-9
Which of these is an advantage of cost plus pricing?
(A)
Hard to calculate
(B)
Customers pay what the think the product is worth
(C)
Higher costs normally passed on to the customer
(D)
Exchange rate changes have no effect
Question-10
Pick up the odd one out:
(A)
Advertising is non - personal
(B)
Advertising is a method of mass communication
(C)
Advertising is paid communication
(D)
Product Advertising
Your Score 0/10
Click
here
to see your answersheet and detailed track records.
Std 10
ICSE/ISC
Practice in Related Chapters
Marketing Mix 4 P's
Markets and Marketing
Advertising and Brand Promotion
Generally Accepted Accounting Principles (GAAP)
Financial Accounting and Reporting
Banking and Bank Transactions
Recruitment, Selection and Training
Fundamental Concepts of Cost
Sales and Selling Process
Importance of Human Resources and Public Relations
Issues of the Environment
Powered By
