Smartindia Classroom
CONTENTS
English I
Computer Application
Physics
Chemistry
Biology
Mathematics
History
Geography
Economics(optional)
Commercial Application
Civics
English II
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Question-1
The word, advertising has been derived from the Latin term _______.
(A)
Advertise
(B)
Advertere
(C)
Advertiser
(D)
None of these
Question-2
A product is launched with the tag-line " Introductory low price offer ". This is an example of________.
(A)
Price skimming
(B)
Premium pricing
(C)
Penetration pricing
(D)
Psychological pricing
Question-3
_______ means any identification mark as trade name, mark, symbol, picture, design, used to identify the product of a seller and to differentiate it from the products of competitors.
(A)
Packing
(B)
Brand
(C)
ISI mark
(D)
None of these
Question-4
________ means short - term incentives of non - recurring nature used to stimulate consumer purchasing and dealer effectiveness.
(A)
Advertising
(B)
Sales promotion
(C)
Branding
(D)
None of these
Question-5
In ________, a mailing list of potential buyers is prepared.
(A)
Newspaper
(B)
Direct mail
(C)
Films
(D)
None of these
Question-6
_______ is a certificate that entitles its holder to a specified saving on the purchase of a specified product.
(A)
Bill
(B)
Receipt
(C)
Coupons
(D)
None of these
Question-7
_______ is a container that has utility for the customer after the product is consumed.
(A)
A free-in-the-mail premium
(B)
A reusable container
(C)
With-pack premium
(D)
None of these
Question-8
Which of the following is not a stage in the product life cycle?
(A)
Decline
(B)
Maturity
(C)
Introduction
(D)
Peak
Question-9
________ is the process of assigning a distinctive name to the product by which it is to be known and remembered.
(A)
Advertising
(B)
Packing
(C)
Branding
(D)
None of these
Question-10
_______ is an offer of a certain quantity of the product, free of cost , on the purchase of a specified quantity of the product.
(A)
Coupons
(B)
Bonus or Premium
(C)
Samples
(D)
None of these
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Std 10
ICSE/ISC
Practice in Related Chapters
Marketing Mix 4 P's
Markets and Marketing
Advertising and Brand Promotion
Generally Accepted Accounting Principles (GAAP)
Financial Accounting and Reporting
Banking and Bank Transactions
Recruitment, Selection and Training
Fundamental Concepts of Cost
Sales and Selling Process
Importance of Human Resources and Public Relations
Issues of the Environment
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