Smartindia Classroom
CONTENTS
English I
Computer Application
Physics
Chemistry
Biology
Mathematics
History
Geography
Economics(optional)
Commercial Application
Civics
English II
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Question-1
Which of the following is a short distributive channel?
(A)
Producer-wholesaler- retailer-consumer
(B)
Direct to the consumer
(C)
Wholesaler - retailer - consumer
(D)
None of these
Question-2
Which of the following is not a stage in the product life cycle?
(A)
Decline
(B)
Maturity
(C)
Introduction
(D)
Peak
Question-3
The main purpose of ________ advertising is to stimulate demand for a new type of product.
(A)
Concept advertising
(B)
Reminder advertising
(C)
Informative advertising
(D)
None of these
Question-4
_______ advertising contains information about a product / service or institution.
(A)
Persuasive advertising
(B)
Informative advertising
(C)
Reminder advertising
(D)
None of these
Question-5
The main objective of _______ is to promote the sale or reputation of a particular product.
(A)
Institutional advertising
(B)
Informative advertising
(C)
Product advertising
(D)
None of these
Question-6
Pick up the odd one out:
(A)
Advertising is non - personal
(B)
Advertising is a method of mass communication
(C)
Advertising is paid communication
(D)
Product Advertising
Question-7
_______ is a certificate that entitles its holder to a specified saving on the purchase of a specified product.
(A)
Bill
(B)
Receipt
(C)
Coupons
(D)
None of these
Question-8
Which of these is an advantage of cost plus pricing?
(A)
Hard to calculate
(B)
Customers pay what the think the product is worth
(C)
Higher costs normally passed on to the customer
(D)
Exchange rate changes have no effect
Question-9
_______ means any identification mark as trade name, mark, symbol, picture, design, used to identify the product of a seller and to differentiate it from the products of competitors.
(A)
Packing
(B)
Brand
(C)
ISI mark
(D)
None of these
Question-10
_______ means a free gift that the customer can obtain after sending a proof of purchase.
(A)
Bonus
(B)
Discount
(C)
A free-in-the-mail premium
(D)
None of these
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Std 10
ICSE/ISC
Practice in Related Chapters
Marketing Mix 4 P's
Markets and Marketing
Advertising and Brand Promotion
Generally Accepted Accounting Principles (GAAP)
Financial Accounting and Reporting
Banking and Bank Transactions
Recruitment, Selection and Training
Fundamental Concepts of Cost
Sales and Selling Process
Importance of Human Resources and Public Relations
Issues of the Environment
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