Smartindia Classroom
CONTENTS
English I
Computer Application
Physics
Chemistry
Biology
Mathematics
History
Geography
Economics(optional)
Commercial Application
Civics
English II
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Question-1
A registered brand is known as a _______.
(A)
ISI mark
(B)
Trade mark
(C)
All of these
(D)
None of these
Question-2
A product is launched with the tag-line " Introductory low price offer ". This is an example of________.
(A)
Price skimming
(B)
Premium pricing
(C)
Penetration pricing
(D)
Psychological pricing
Question-3
________ means short - term incentives of non - recurring nature used to stimulate consumer purchasing and dealer effectiveness.
(A)
Advertising
(B)
Sales promotion
(C)
Branding
(D)
None of these
Question-4
Which of these is an advantage of cost plus pricing?
(A)
Hard to calculate
(B)
Customers pay what the think the product is worth
(C)
Higher costs normally passed on to the customer
(D)
Exchange rate changes have no effect
Question-5
Pick up the odd one out:
(A)
Advertising is non - personal
(B)
Advertising is a method of mass communication
(C)
Advertising is paid communication
(D)
Product Advertising
Question-6
Which of the following is a short distributive channel?
(A)
Producer-wholesaler- retailer-consumer
(B)
Direct to the consumer
(C)
Wholesaler - retailer - consumer
(D)
None of these
Question-7
_______ is a container that has utility for the customer after the product is consumed.
(A)
A free-in-the-mail premium
(B)
A reusable container
(C)
With-pack premium
(D)
None of these
Question-8
The main objective of _______ is to promote the sale or reputation of a particular product.
(A)
Institutional advertising
(B)
Informative advertising
(C)
Product advertising
(D)
None of these
Question-9
________ is the process of assigning a distinctive name to the product by which it is to be known and remembered.
(A)
Advertising
(B)
Packing
(C)
Branding
(D)
None of these
Question-10
_______ advertising contains information about a product / service or institution.
(A)
Persuasive advertising
(B)
Informative advertising
(C)
Reminder advertising
(D)
None of these
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Std 10
ICSE/ISC
Practice in Related Chapters
Marketing Mix 4 P's
Markets and Marketing
Advertising and Brand Promotion
Generally Accepted Accounting Principles (GAAP)
Financial Accounting and Reporting
Banking and Bank Transactions
Recruitment, Selection and Training
Fundamental Concepts of Cost
Sales and Selling Process
Importance of Human Resources and Public Relations
Issues of the Environment
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