Smartindia Classroom
CONTENTS
English I
Computer Application
Physics
Chemistry
Biology
Mathematics
History
Geography
Economics(optional)
Commercial Application
Civics
English II
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Start Practice
Question-1
Pick up the odd one out:
(A)
Advertising is non - personal
(B)
Advertising is a method of mass communication
(C)
Advertising is paid communication
(D)
Product Advertising
Question-2
In ________, a mailing list of potential buyers is prepared.
(A)
Newspaper
(B)
Direct mail
(C)
Films
(D)
None of these
Question-3
The main objective of _______ is to promote the sale or reputation of a particular product.
(A)
Institutional advertising
(B)
Informative advertising
(C)
Product advertising
(D)
None of these
Question-4
________ is the process of assigning a distinctive name to the product by which it is to be known and remembered.
(A)
Advertising
(B)
Packing
(C)
Branding
(D)
None of these
Question-5
________ means short - term incentives of non - recurring nature used to stimulate consumer purchasing and dealer effectiveness.
(A)
Advertising
(B)
Sales promotion
(C)
Branding
(D)
None of these
Question-6
_______ means a free product is given along with the product purchased by the customer.
(A)
With - pack premium
(B)
A reusable container
(C)
A free- in-the-mail premium
(D)
None of these
Question-7
_______ advertising contains information about a product / service or institution.
(A)
Persuasive advertising
(B)
Informative advertising
(C)
Reminder advertising
(D)
None of these
Question-8
_______ is an offer of a certain quantity of the product, free of cost , on the purchase of a specified quantity of the product.
(A)
Coupons
(B)
Bonus or Premium
(C)
Samples
(D)
None of these
Question-9
_______ is a certificate that entitles its holder to a specified saving on the purchase of a specified product.
(A)
Bill
(B)
Receipt
(C)
Coupons
(D)
None of these
Question-10
A product is launched with the tag-line " Introductory low price offer ". This is an example of________.
(A)
Price skimming
(B)
Premium pricing
(C)
Penetration pricing
(D)
Psychological pricing
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Std 10
ICSE/ISC
Practice in Related Chapters
Marketing Mix 4 P's
Markets and Marketing
Advertising and Brand Promotion
Generally Accepted Accounting Principles (GAAP)
Financial Accounting and Reporting
Banking and Bank Transactions
Recruitment, Selection and Training
Fundamental Concepts of Cost
Sales and Selling Process
Importance of Human Resources and Public Relations
Issues of the Environment
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