The term marketing refers to
New product concepts and improvements
Advertising and promotion activities
A philosophy that stresses customers value and satisfaction
Planning sales campaigns
A _______ is an individual acting for a company by performing one or more of the following activities: prospecting, communicating, servicing, and information gathering.
Marketer
Distributor
Salesperson
Advertiser
Marketing includes
Sales Promotion
Advertising
Selling
None of these
Which creates a large pool of candidates?
Recruitment
Selection
Morale
Motivation
_______ involves winning the buyer's confidence and creating a regular and permanent customer.
Brand name
Personal selling
Marketing
Which involves screening, comparing and choosing of suitable candidates, out of alternatives?
Goods may be sold through description in catalogs, circulars, sales letters are called
Sale by Sample
Sale by Inspection
Sale on Approval
Sale by Description
The exchange of goods and service for money is called
Purchasing
Sales
Sales promotion
One of the essential techniques of selling is
Branding
Which of the following statements is correct?
Marketing is the term used to refer only to the sales function within a firm
Marketing managers usually don't get involved in production or distribution decisions
Marketing is an activity that considers only the needs of the organization, not the needs of the society as a whole
Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
