Which concept suggests that the organization should earn profits through consumer satisfaction?
Product concept
Marketing concept
Selling concept
Advertising concept
Properly selected personnel exhibit a lesser need for
Training
Selection
Recruitment
Leadership
After selecting the employees the next, task before the management is to give them proper
Motivation
_______ involves winning the buyer's confidence and creating a regular and permanent customer.
Brand name
Advertising
Personal selling
Marketing
Which creates a large pool of candidates?
Morale
The exchange of goods and service for money is called
Purchasing
Sales
Sales promotion
Which helps to create developed human resources?
Dismissal
The buyer or his representative inspects the goods before deciding to by them is called
Sale by sample
Sale by Description
Sale by Inspection
Sale on Approval
Which of the following statements is correct?
Marketing is the term used to refer only to the sales function within a firm
Marketing managers usually don't get involved in production or distribution decisions
Marketing is an activity that considers only the needs of the organization, not the needs of the society as a whole
Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Goods may be sold through description in catalogs, circulars, sales letters are called
Sale by Sample
