Which involves screening, comparing and choosing of suitable candidates, out of alternatives?
Recruitment
Selection
Motivation
Morale
A _______ is an individual acting for a company by performing one or more of the following activities: prospecting, communicating, servicing, and information gathering.
Marketer
Distributor
Salesperson
Advertiser
Selling requires
Marketing
Persuasion
Brand name
Advertising
Marketing includes
Sales Promotion
Selling
None of these
_______ involves winning the buyer's confidence and creating a regular and permanent customer.
Personal selling
Which of the following is not a main objective of personal selling?
Build relationships
Inform customers
Build awareness and appreciation for the company's products
Generate sales
Sales persons can collect the reactions and response of customers to the marketing effort of business with the help of
Packing
______ involves searching for prospective employees and stimulating them to apply for job.
Properly selected personnel exhibit a lesser need for
Training
Leadership
Which of the following statements is correct?
Marketing is the term used to refer only to the sales function within a firm
Marketing managers usually don't get involved in production or distribution decisions
Marketing is an activity that considers only the needs of the organization, not the needs of the society as a whole
Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
